PureB2B

MAY 30, 2022

With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Every tablet sponsorship, online video ad or even TV ad?

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. Right now I may want to learn more about short-form video. The big promise of intent data vendors is that these companies are “in market.”

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Learn More: How Leveraging Video Content Boosts Organic SEO. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. i) Easy Replication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Content Marketing Institute

MARCH 22, 2018

We can get people to watch a video or read a blog post, but when you take a direct-response approach to content marketing, you essentially start from zero each time you attract someone new,” explains Kintigh. HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

ClickZ

OCTOBER 22, 2020

Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Webbiquity

JULY 12, 2016

Pricing: contact vendor. 7) Oracle Eloqua. Enables marketers to create campaigns across channels including email, display search, video, and mobile, combined with lead management/nurturing and sales acceleration features. Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

KoMarketing Associates

JANUARY 25, 2013

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. You’ll also find ebooks and videos for when you’d like a break from text.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Biznology

JUNE 17, 2013

.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

JULY 7, 2016

Since Hansford has over two decades of experience in the marketing technology world, we were eager to hear his thoughts on how martech has changed, what businesses are missing out on, and (selfishly) how video is playing into the marketing campaigns of today. Do you see video taking a bigger role in content strategy? What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. That might be because they’re dissatisfied with a vendor. He explains his reasons for moving to HubSpot in this video: How They Did It.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

The ROI Guy

MARCH 24, 2013

23% during the middle Consideration phase, assessing the priority of the issue and creating a short list of vendors, helping answer “Why Now?” Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Online Marketing Institute

NOVEMBER 28, 2012

Video Center. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Consumer Media. Design & Production. Digital Editions.

B to B 40

B to B Paid Content Social Media CMS Development 40

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Tags: B2B Marketing Graphic Design Lead Nurturing email design email marketing eloqua Marketing Automation. Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. deal; more search competition=a good thing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Using keywords in YouTube videos: How to get more views. Video has been the “next big thing” for a while.

Paid Content 95

Paid Content Marketing Automation Services Work Management Marketing Management 95

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Unify B2B data. More interesting, they can also submit texts related to each persona.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Vidyard

SEPTEMBER 24, 2019

So you’ve created a business video. You do what any smart person would: You upload it to a video hosting solution. You do what any smart person would: You upload it to a video hosting solution. Hosting sites exist because videos today are big. Companies with under 200 employees created 510 new videos in 2018.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the video? You saw the crazy, fastest video of all time, the most viral thing ever invented? Eric: I think I am one of the handful of people that have not seen the video. It’s a 30-minute video.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the video? You saw the crazy, fastest video of all time, the most viral thing ever invented? Eric: I think I am one of the handful of people that have not seen the video. It’s a 30-minute video.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. Now, what the heck are you going to send them?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Thus, the business-oriented marketing automation vendors (i.e., billion for Omniture.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Conversica

OCTOBER 3, 2018

Available now, the Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, HubSpot, Marketo, Pardot, and Eloqua. Watch a two-minute video overview of Conversica.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Heinz Marketing

MARCH 25, 2019

Other digital platforms, like video is one, and is soon emerging, and I believe is the next wave, artificial intelligence and machine learning, are all digital data points. And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

DealSignal

MAY 8, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45