Remove vendor vertical
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A snapshot of the email service provider landscape

Litmus

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Vertical Response. HubSpot : 5%. TouchBasePro.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

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Hubspot Alternatives

TrustRadius Marketing

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

In order to fix that widespread issue in the landscape, there was a real need for technology players to come in and have the ability to work all of those verticals, and bridge the gap between them.”. But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out?

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