Customer Experience Matrix

AUGUST 2, 2012

For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2012

The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. So it’s all good.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. On the surface, this is a strength of vendors who promise free implementation and deployment within a few days.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. And overall Eloqua sits in a strong second place among enterprise MAPs.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

ANNUITAS

SEPTEMBER 21, 2018

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Adobe GETS marketing. And that’s a good thing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

AUGUST 4, 2020

Webinar features include embedded video; branding; interactive functions (polls, surveys, chat, Q&A); integration with popular CRM and marketing automation tools like HubSpot, Salesforce, Marketo, and Eloqua; and attendee analytics to help identify your most engaged sales prospects. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

LeadSloth

SEPTEMBER 30, 2010

To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Manticore Demand Generation Agencies 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Point

FEBRUARY 18, 2020

Vendors focused on new licenses vs. customer retention. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. In that sense, vendors are paying a real price for their customers’ lack of maturity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Advertising Agencies 147

Leadspace

NOVEMBER 16, 2015

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve ” As with the evolution of any new technology space, vendors have started to stake their claim on these terms to carve out their niche.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Metadata

FEBRUARY 24, 2021

Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Vendors in the VEST are asked for estimates of their client counts by company size. For a couple of vendors, I’ve used my own estimate based on past data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Customer Experience Matrix

JULY 11, 2011

Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. You might think the slower rate is expected because each period starts from a larger base. Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Martech

DECEMBER 12, 2022

Sometimes third party vendors will send you a list. Personally, I’ve used Marketo, I’ve used IBM, Acoustic and others,” Sharaf said, “but this obviously can apply to anything, whether it’s HubSpot or Eloqua or any of the other marketing automation platforms.”. “Everyone does them,” said Sharaf. Get MarTech!

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Automation Optimization 108

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93