Metadata

FEBRUARY 28, 2022

This funding validates the market demand for our technology and will help us develop this technology further.”. No other technology was able to provide this amount of efficiency for B2B marketers. Matthew Cowan, General Partner at Next47, views Metadata’s loyal customer base as a strong indicator of future success. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Metadata

MAY 26, 2021

Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . Beyond validation, our guests work with their customers to standardize metrics and define processes.

Gartner 52

Gartner Validation Eloqua Forrester 52

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Buzz Marketing for Technology

MAY 28, 2014

Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Leadspace

OCTOBER 5, 2016

It is the backbone of AI’s ability to find relevant prospects, both companies and individuals, to know who the decision makers are to drive ABM campaigns, and aggregate and validate all the data needed to reach them. The Biggest Challenge to Salesforce Einstein and AI Adoption for B2B Marketing.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Never drop that 10,000 into a campaign without validating the list. However, they are topics many marketers struggle with.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

MAY 5, 2020

For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How to Assess a Candidate’s Background. Things to look for: Look for someone who has a certification in the platform(s) you use. Consider if your candidate is involved in their local MAP user community.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Televerde

JANUARY 14, 2020

They are certified in technologies such as Marketo, Eloqua and Salesforce. We’ve always known that Televerde aspired to operate as “force for good,” but what an incredibly validating feeling to have a lifetime of work backed up by third-party researchers.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. I think there’s a valid point in saying the goal of journalists and brand journalists are not precisely aligned.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Heinz Marketing

OCTOBER 4, 2021

” And you may be right, you may have defined product market fit well, but the validation of that is not going to be in how well you build the product, the validation is going to be in how well you solve a problem. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Industrial Marketing Today

OCTOBER 7, 2010

Sales uses its front-line experience and expertise to validate marketing’s lead scoring assumptions. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

JANUARY 14, 2015

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

The Effective Marketer

JUNE 1, 2012

Make sure to validate with sales and other relevant departments. Grande Guide to Lead Nurturing , by Eloqua. Will leads be saved to the CRM or will they stay in the MA solution until they are qualified? How will marketing get feedback from sales? Step 2: Buyer Personas. Step 3: Content Marketing Audit. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

DealSignal

SEPTEMBER 5, 2023

DealSignal updates company and contact details right when sales and marketing professionals require refreshed and validated information. This ensures every data element is 100% validated. All within a window of 2 to 24 hours before the marketer launches their campaign. Enhancing sales efficiency, effectiveness, and outcomes.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Televerde

JUNE 28, 2021

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

TrustRadius Marketing

NOVEMBER 14, 2019

Forms: Survey forms, validation, and scoring are viable based on answers. We use Eloqua to support direct messaging for the revenue administration. Landing Pages: Unique Page visits, customized experiences are vital to success. Control customer experience and is well-known to increase conversion rates.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

The ROI Guy

MARCH 6, 2017

As visibility to management often drives behavior, integration into CRM also helps sales management to know whether business value has been part of the deal, invaluable when it comes to pipeline validation. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

markempa

APRIL 18, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Heinz Marketing

SEPTEMBER 17, 2018

Spent years and years at Eloqua, and is now the founder of TMM Enablement Services, helping companies with sales and customer experience enablement work. And I think that a lot of those … some of those obstacles, which are real and are valid come down to sort of how the culture in a certain organization works.

Work Management 54

Work Management Eloqua Marketing Management Training 54

Zoominfo

OCTOBER 14, 2021

Going beyond SMTP checks Given the importance of accurate email data, it’s hardly surprising that there are dozens of products, tools, and services available to check the validity of email contacts. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Validation of forecast accuracy. Shorter sales cycles.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Leadspace

JULY 18, 2023

Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? It’s important to identify the individuals within the buying committee by persona, then validate that they meet the high-value lead qualification.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

SmartBug Media

MARCH 10, 2020

Accuracy varies, even on the best of these platforms, so validation by your sales team is important. As you select this type of technology, there are a few important things to keep in mind: Some platforms are better suited towards start-ups, small organizations, or, enterprise data. Do your homework carefully. HubSpot Marketing Platform.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

thePoint

MAY 25, 2018

Quantitative research to validate your proposed value propositions and messaging. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). Qualitative research as you build the initial messaging framework to get input on the customer conversation map. Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

MAY 31, 2023

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

MAY 7, 2018

Store those interactions in almost like a Google Analytics style database, so you can really have that full anonymous visitor view, and we’re an Eloqua shop, so Eloqua provides us a GUID which is essentially a cookie ID, that’s associated to all those interactions. So this is actually a new approach for Tableau.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

DealSignal

JANUARY 19, 2021

In order to fire on all cylinders, you need verified work emails, valid social URLs, and valid phone numbers to book meetings and close deals. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

KoMarketing Associates

JUNE 26, 2014

Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. Eloqua incorporates comprehensive summary details and cross-links for each sub-section as well as “featured” resources in main content area.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Albacross

JANUARY 17, 2020

Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Since it stores data on your existing leads, Eloqua can be used as a sales enablement research tool that gives you a pulse on your current pipeline. Pricing starts at $8/user/month. Pricing information is unavailable online.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

JANUARY 25, 2021

They bring so much validation to what you’re doing when you’ve got BDRs and sales reps hounding these prospects every single day. They’re a trusted third party resource. How do you think about exclusivity versus playing multiple sides?

Sales Management 83

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 83