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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. It’s not done in a one or two-day workshop. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. It all matters for persona development. It takes research and time.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

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Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

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