article thumbnail

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

article thumbnail

Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). tradeshow follow-up, webcast invites and follow-up, etc.). In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. Twitter LinkedIn.