Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. The vendors also charged additional per-user fees for these modules.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Ledger Bennett

JUNE 25, 2018

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Marketing Insider Group

JULY 28, 2015

According to John, it is “a unicorn of a book,” because David saw the convergence of user generated content, self-publishing crushing the old models of newspapers and magazines ruling all, and the explosion of social networking. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Users can send the contact a system email or add it to a list.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. Then, there’s data generated through people’s engagements with content on the broader web (third-party). The B2B lead handoff process is broken. Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? For you, Brian, lead generation, B2B marketing, strategy, CRM. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a superhero-esque power user it drives results – huge results. Use cases: Review all program efforts that generate and cultivate leads. I was a marketing automation power user starting 15 years ago.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SnapApp

JANUARY 15, 2015

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas). Programmed with Atmel Studio 6.2,

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This distribution actually pleases me, since it means we have results from users of many different systems. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. I’m not sure if some of these companies that have grown their user base without sales are real or not.” They’re generating tons of leads. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ And I still prescribe that 100%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

SmartBug Media

MARCH 18, 2019

Vimeo provides a user-friendly experience with all the bells and whistles. Users have a lot more control over their content with features like captions or subtitles. Pro: $100/month with all the features of the basic plan, advanced analytics, lead generation tools, marketing integration, and space for 1,000 videos.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

OCTOBER 14, 2014

Through its integration with Salesforce Analytics Cloud, Vidyard can now surface this data in easy-to-read reports that showcase which videos are generating the highest engagement, the most leads, and the greatest closed revenue.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

Through its integration with Salesforce Analytics Cloud, Vidyard can now surface this data in easy-to-read reports that showcase which videos are generating the highest engagement, the most leads, and the greatest closed revenue.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

MAY 12, 2015

.” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

NOVEMBER 12, 2015

Easy set-up – Vidyard Live is built around a user-friendly workflow and can be set up in just a few quick steps. We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Easy set-up – Vidyard Live is built around a user-friendly workflow and can be set up in just a few quick steps. “We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Easy set-up – Vidyard Live is built around a user-friendly workflow and can be set up in just a few quick steps. We continue to innovate and execute on our vision to help businesses engage with their audiences and generate more revenue through the use of online video.”. About Vidyard. Media Contact: Tyler Lessard. press@vidyard.com.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

OCTOBER 14, 2014

Through its integration with Salesforce Analytics Cloud, Vidyard can now surface this data in easy-to-read reports that showcase which videos are generating the highest engagement, the most leads, and the greatest closed revenue.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

APRIL 15, 2015

.” Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. “These insights will help marketing and sales teams produce better content and continuously drive better results.”

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Vidyard goes beyond basic video hosting solutions by helping marketers optimize their content for engagement and conversion while using video analytics to generate customer insights. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data that can be used to turn viewers into customers.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Big lead-in helps keep users reading. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. But a smaller company example that I love is JPG magazine, the user-generated photo magazine, was about to go out of business… until… camera supply company Adorama became the lead investor in keeping them afloat.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. If you’re not regularly generating informative, valuable content to engage both your target audiences and Google, you’ll have a slow road ahead. Step 4: Execute.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • There are numerous free 2D barcode generators available online. Brainstorm ways to add value to the user when using QR codes. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Terminus

NOVEMBER 9, 2015

He also offered some stellar insights about the next generation of marketing technology (MarTech) companies his venture capital firm is currently investing in. Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. TellApart (acquired by Twitter). Optimizely.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100