Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Share your view in the comments below or with me on Twitter ( @wittlake ). News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Please share either one below, or with me on Twitter ( @wittlake ). Marketing Technology eloqua marketing automation marketo' But finding that point is hard.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Share your opinion in the comments below or with me on Twitter ( @wittlake ). These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Share your view in the comments below or with me on Twitter ( @wittlake ). Here are three of the better B2B marketing examples I found. It isn’t surprising to see Hubspot as an early adopter on Pinterest.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Share your thoughts below or with me on Twitter ( @wittlake ). Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. Share in the comments below or with me on Twitter ( @wittlake ). B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. What happens when a company tries to align with something new to them?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100