markempa

NOVEMBER 29, 2016

Twitter is much more conversational. These tools won’t automate trust. But they’re going to enable us to be able to spend more time making choices and doing things that build trust. Jill: There you go, it is about building a trust, and credibility. To earn your trust, it needs to be about you, not about me.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. A report that shows total number of Twitter impressions. Check it out below, it’s very meaty.).

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. I often start with “who do you trust for recommendations? Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. 8 Steps to Leveraging PR for SEO by iMedia Connection.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. BrennerMichael People buy from People (not companies) they know, like and trust.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. BrennerMichael People buy from People (not companies) they know, like and trust.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Remember that social media is all about conversations, and sharing interesting information with people you trust.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

DealSignal

APRIL 5, 2018

Bad data can upset salespeople and if they get a ream of bad data they could lose trust in the marketing organization. It can corrupt your process, and it can corrupt your trust between sales marketing. And so if you look at Yelp reviews or you look at just Twitter storms. So, bad data can corrupt your systems.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And here is the bottom line, they gave away free services and customers didn’t trust them.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. People don’t trust the brands.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

NOVEMBER 4, 2010

Trust me, I’ve seen it happen too often: the rep calls the prospect days later and either that prospect is unavailable after multiple attempts, or perhaps doesn’t even remember downloading the content. Twitter Click Here to follow me on Twitter. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

DECEMBER 7, 2011

Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Lead automation software company Eloqua epitomizes The Full Monty. In Trust Agents , Chris Brogan and Julien Smith called this “Giving Your Ideas Handles” and Eloqua certainly does it.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Sharing engaging content with your social networks is a great way to provide value to others, which can help you build trust and credibility.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Influenced discovery is where buyers receive information through the people whom they trust in their social graph.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Albacross

JANUARY 17, 2020

These tools we trust and use daily basically help us with these things: directly get in touch with current and potential users. Streak is a trusted partner for my sales team as well as outreach marketers. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Pricing starts at $8/user/month.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Litmus

JANUARY 10, 2020

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. I’m your host, Jason Rodriguez.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

Marketing Insider Group

JUNE 19, 2012

Nor do they trust you enough to share their personal information. Follow me on Twitter @ BrennerMichael. And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. The problem is that not everyone in the buying process is ready for this type of content. Photo Source.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Litmus

OCTOBER 29, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. So we’ve got Responsys and then we also have Eloqua. And Eloqua tends to be more on that B2B side. We have two platforms. Jason Rodriguez: Yeah.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Statistics show that buyers are using social media to self educate.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

or maybe, “Why Eloqua?” Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Statistics show that buyers are using social media to self educate.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. This will tell you to further invest in similar paid programs.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Here’s an email that obviously wasn’t meant to be sent and ironically has TRUST as a featured image. Here’s an email calling me Caitlin.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Here’s an email that obviously wasn’t meant to be sent and ironically has TRUST as a featured image. Here’s an email calling me Caitlin.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Case studies will show proof of your solution’s effectiveness and instill trust in your expertise. Twitter: Explore. Finally, you must know how your efforts are performing. Instagram: Explore Page.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Knowing the EXACT pain pints of your target audience and providing massive value up-front, and at no-cost, will help build immediate trust AND position you as the answer to their problems. Maximise your presence on Twitter and LinkedIn to harvest relationships. Provide solutions and start them on the sales funnel. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Bottom line, if you are running a remote team or just hiring a freelancer, video-conferencing tools are a great way to build better connections and trust. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Discovery – allows you to search for keywords on Instagram and Twitter.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69