Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent? I was two days into training when my trainer did not show up one morning. Here, in his own words, is how he gets stuff done.

Work Management 40

Work Management Eloqua Marketing Management Product 40

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. Removing friction is what we do, and we’re so proud to see this translate beyond our product.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. as opposed to products. Review Sites Are Important (Usually).

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. It’s not enough to simply train a client how to use the technology. What can be improved? Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The answer lies in more and better training, a renewed investment in customer success, and the support of partners that can fill the talent gap. Vendors focused on new licenses vs. customer retention.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Ledger Bennett

FEBRUARY 18, 2020

Facilitating face to face introductions with the new hire via video, sending them a welcome package by post if practical and providing them with a full and structured on-boarding training programme for their first month can all help to ensure employees feel part of the organisation. Training and Development. Talent Management.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Ongoing training. Audience profiling and analysis. On and offline strategies. Customer relationship management (CRM). Channel identification and optimisation. Consultation, strategy, and business transformation. Data and intelligence. ROI and optimisation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Oktopost

MARCH 11, 2020

We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Marketing Insider Group

OCTOBER 11, 2011

But how do the leaders in marketing and advertising train their staff for marketing in this new age? According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. Marketers must demonstrate every day how we do that and help our businesses grow and thrive in a competitive environment.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Oktopost

FEBRUARY 28, 2021

We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo. This is why our average engagement rate is usually 30% higher than the industry standard.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Ledger Bennett

APRIL 1, 2020

Provide online training for delivering sales pitches through video and double the number of meetings. Sales enablement automation – digitise standard decks, templated stories and gain insight on what is being used and what’s most effective to the sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Provide online training for delivering sales pitches through video and double the number of meetings. Sales enablement automation – digitise standard decks, templated stories and gain insight on what is being used and what’s most effective to the sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

DECEMBER 1, 2019

How do you attract, train, develop and maintain talented individuals to deliver best in class marketing? . – Invest in training and development for current talent. So, how do you build an inhouse team capable of delivering modern marketing techniques? . – Identify and prioritise the skills gaps you’re facing.

Planning 52

Planning Resources Work Management Resource Management 52

Televerde

JANUARY 14, 2020

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. They are certified in technologies such as Marketo, Eloqua and Salesforce.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Time and price of training for your team initially and ongoing with new features. Not just training, but the cost of acquiring the experience and expertise in making these tools work for you. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Ledger Bennett

DECEMBER 18, 2019

KPI 3 – Build a talent strategy and deliver training that delivers an agile, growth focused and continuously learning marketing team. KPI 2 – Define and deliver a unique, engaging and repeatable prospect journey that results in x% increase in conversion. Sales Excellence. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. But they shouldn’t let this distract them from the more fundamental task of growing the base market through promotion, education, and training.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Salesforce has one of, if not the best, self-serve training ecosystem ever built. They train you in the use of SFDC, Pardot (owned by SFDC), SF Marketing Cloud and other tools. And, they have customized training courses based again on what type of role you want to have.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise says new customers usually get about two hours of training, during which they map a couple of data sources and build a sample pipeline. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. Define Your Personal Brand.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

Both products start by uploading a training set of target accounts or closed and won opportunities and contacts from CRM. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. These are cleaned, enhanced with company and individual data, and assigned personas.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

TrustRadius Marketing

DECEMBER 16, 2019

Organizations lack trained professionals to effectively use the tool. Marketers often complain that their tool is difficult to use out-of-the-box, that there aren’t enough training resources, and that onboarding and implementation can be a very slow process. Marketing automation tools are robust, but they aren’t always user-friendly.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Train was good, the after-Train DJ was better. At Marketo, Train was pretty good, but the DJ who came on after to keep the party going was fire.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Outreach

FEBRUARY 28, 2018

Tito trains and manages hundreds of SDRs on behalf of clients. A marketing veteran whose held executive positions at companies like Hubspot and Eloqua, Joe will give us the straight scoop on Account-Based Marketing and how marketers and sales reps can use it in the real world to create and accelerate pipeline.

Eloqua 81

Eloqua Work Management Startups Marketing Management 81

Ledger Bennett

JUNE 25, 2018

Absolutely key to the success of their strategy is the onboarding and training of senior sales employees; leading by example, these individuals encouraged their peers to utilize social selling platforms such as LinkedIn Sales Navigator to generate several individual deals of $300k or more. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Marketing & Strategy 45

Customer Experience Matrix

JUNE 13, 2016

So classifiers will undergo a training period during which marketers review and correct their results. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Those systems could in turn feed other channels such as display advertising.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

DECEMBER 13, 2011

I've seen four distinct strategies: training. I’m using “training” in a broad sense to include all types of preparation before deployment: these include marketing planning, process change, content development, metrics definition, and organizational realignment as well as actual training in system use. ease of use. automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Ledger Bennett

FEBRUARY 24, 2020

The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. It’s not ‘ABM’, it’s common sense.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52