ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. They have integrations with these companies as well as Eloqua from the marketing automation side of things.

Marketing Automation Services 74

Marketing Automation Services Automation Trade Show Conversion 74

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

Smashmouth Marketing

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. g) Templates and libraries. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Directive Agency

FEBRUARY 4, 2022

Outside of just the role, one of the most important pieces of experience that a Revenue Operations practitioner can have is with the tools of the trade. The biggest tool in the trade is Salesforce (SFDC). Those four are Hubspot, Marketo, Pardot and Eloqua. So, you’re going to want to have deep experience and knowledge of SFDC.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

KoMarketing Associates

JANUARY 25, 2013

This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. marketing program costs: the expenses for specific marketing programs, such as advertising, trade shows, email, etc. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Convince & Convert

APRIL 29, 2012

buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. ” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. .” ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

E-Spirit

MARCH 14, 2013

We went to Hannover, Germany and exhibited at CeBIT which is known as “the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.”

Eloqua 40

Eloqua Business 40

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Think about it.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Think about it.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

DECEMBER 27, 2010

This forces trade-offs first among the major categories and then among factors within each category. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. The key is that the weights must add to 100%.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Marketing Insider Group

MAY 24, 2012

Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. Content can be much more cost-effective than outbound efforts like trade shows and advertising. Content becomes monetized and a product of the company.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Vidyard

FEBRUARY 19, 2014

In our case, the solid attention span data and contact info we collected in the campaign showed us that Karl Farley was a hit with our target, and we got great feedback when Karl was recognized by “fans” at our trade show event.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

ANNUITAS

JUNE 28, 2012

Keeping in line with the earlier point about education, vendors and consultants should be teaching, promoting new concepts, giving more how to’s and sharing thought leadership as a way to advance our trade. It’s All About Revenue – Eloqua. We should NOT be talking about how great we think we are. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

Keeping in line with the earlier point about education, vendors and consultants should be teaching, promoting new concepts, giving more how to’s and sharing thought leadership as a way to advance our trade. It’s All About Revenue – Eloqua. We should NOT be talking about how great we think we are. Heinz Marketing – Matt Heinz.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

SnapApp

APRIL 3, 2014

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Calling all Marketing Rockstars.

Planning 48

Planning Marketo Eloqua Landing Pages 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Without it, you’re missing over half your potential to cast an impression on your audience.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Trade Show Season. Is your website ready for your next trade show or event ? Your gated pages?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Allocadia

JUNE 7, 2019

It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Hiring a managing editor is a critical component to make sure you are publishing “rock star” type content.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

ClearVoice

JULY 20, 2020

Most people have heard the phrases “jack of all trades” and “master of one.” In regards to your pitch approach, there are two approaches to communicating your freelance skills: pitching to customers that you are a “jack of all trades” or honing in on a specific skill set, or “master of one.”. Network with other teamlancers.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. .’ To grab the attention of your older brother, you need something really newsworthy.&#. Good advice even if you do use a PR agency.

PR 100

PR Tools Tips Blogger 100