How Much Should You Pay For Content?
Paul Gillin
JUNE 9, 2011
The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. If you choose to hire a journalist as a corporate blogger, you’re in good company.
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