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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 339. Total reviews: 156.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others.

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. They have integrations with these companies as well as Eloqua from the marketing automation side of things.

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New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

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Sales and Marketing: The technology behind CRM

markempa

Paul Greenberg, Managing Principle, The 56 Group, LLC, and author of CRM at the Speed of Light , said although there are some technology suites that attempt to provide these solutions through the entire sales cycle, it is much more common for companies to integrate CRM technology from more than one vendor.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Integrating the B2B marketing automation solutions with all the technology vendors. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Running omnichannel campaigns that are consistent and personalized.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Eloqua and CMO.com helped coordinate survey information.