The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

Smashmouth Marketing

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

KoMarketing Associates

JANUARY 25, 2013

This reflects the importance of an integrated marketing strategy and connecting initiatives in social media, SEO, and even search and social advertising to better impact results realized at events, trade shows, etc. Eloqua and CMO.com helped coordinate survey information.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. marketing program costs: the expenses for specific marketing programs, such as advertising, trade shows, email, etc. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. g) Templates and libraries. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Organic Search might be at the top for others.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Marketing Insider Group

MAY 24, 2012

Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. Content can be much more cost-effective than outbound efforts like trade shows and advertising. Content becomes monetized and a product of the company.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

FEBRUARY 19, 2014

In our case, the solid attention span data and contact info we collected in the campaign showed us that Karl Farley was a hit with our target, and we got great feedback when Karl was recognized by “fans” at our trade show event.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. Steve has a proven track record in marketing communications development and execution.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

SnapApp

APRIL 3, 2014

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Calling all Marketing Rockstars.

Planning 48

Planning Marketo Eloqua Landing Pages 48

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Trade Show Season. Is your website ready for your next trade show or event ? Your content? Your gated pages? Key Takeaway.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Vidyard

NOVEMBER 18, 2015

But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. Without it, you’re missing over half your potential to cast an impression on your audience.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Allocadia

JUNE 7, 2019

It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Online Marketing Institute

NOVEMBER 1, 2010

2) PR and TV are popular for building brand but trade shows and email raise awareness best. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Fashion Shows. Trade Show. By TJ Raphael. Enter State.

B to B 40

B to B Paid Content Social Media CMS Development 40

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. of assets to build out its Marketing Cloud. IBM buying CoreMetrics and Unica for $1B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

thePoint

MAY 25, 2018

trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). You would end up with a mix of trade shows, media campaigns, and programmatic options to capture leads. These activities can include anything that identifies prospects or collects information (e.g.,

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ViewPoint

FEBRUARY 27, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. Ruth serves as a director of Edmund Optics, Inc. ,

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Heinz Marketing

SEPTEMBER 3, 2018

And it is sometimes amusing for me to walk the trade show floor, the expo floor, and see how companies pivot their product and message year to year, based on what the new trend is. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. So those types of things, I do watch out for.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Heinz Marketing

OCTOBER 29, 2018

Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. What are some of the elements of shows and of the show experience that you’ve noticed are most important? Laura, thanks so much for joining us. Laura: Thank you for having me, guys. This is awesome.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61