Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' Will LinkedIn allow this information to be used by advertisers?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JULY 10, 2012

Additional Targeting and Filtering Nearly all providers can filter contacts to meet broad target audiences (such as IT contacts at organizations with more than 1,000 employees). Today many can also target specific companies and more granular titles.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. In most cases, it will not, particularly the more senior your target audience is and the more specific your solution is.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. I discovered Triscuit’s program through a well targeted media placement. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Be Discovered.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. 183 favorites per day. Big data analytics company.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100