WebMarketCentral

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. tags: marketing automation software, Marketo Lead Management 3.0, tags: marketing automation software, Marketo Lead Management 3.0,

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Tags: General Marketing Web Marketing. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

Social Tagging Research and Reports. Tags: Web 2.0 So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Tags: Web Marketing.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

. #9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Tags: Need to Know.

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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Tags: Cool Web Marketing Tools.