Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital).

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

FEBRUARY 18, 2013

Paul Greenberg, Managing Principle, The 56 Group, LLC, and author of CRM at the Speed of Light , said although there are some technology suites that attempt to provide these solutions through the entire sales cycle, it is much more common for companies to integrate CRM technology from more than one vendor.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. Look at how the trend line for email and search marketing tactics moves up and to the right over time while telesales bounces around and executive events take a tumble.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ClickZ

AUGUST 20, 2019

It’s probably the most difficult tactic to track in terms of an attribution model. Ultimately, vendors are able to ensure attendees have progressed on their customer journey and come away from an event knowing their time was well spent.”. For many of our clients, that number can be as high as 40%,” Torres says.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Scoring: Identify the best lead for a campaign or tactic. While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results. We use Eloqua to support direct messaging for the revenue administration.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is. What DO they trust?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

6sense

MAY 10, 2016

New sales and marketing tactics (programmatic ad buying, audience targeting and retargeting, account based marketing, content marketing, sales and marketing alignment on accounts, etc.) They are tactics that can help with percent increases to conversion metrics or revenue goals. So, who is the enemy to progress here?

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Joe Pulizzi, co-author of Get Content. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Modern B2B buyers are looking for engaging, entertaining, and informational content from potential vendors. And we’ve all taken a Buzzfeed quiz (or fifty), right? Unconvinced?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Chris Koch

JULY 24, 2009

Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

Two of the companies I spoke to for my report use analytics to determine which marketing tactics are working and which ones aren’t. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Over time, your success becomes less reliant on paid, earned and shared tactics that are expensive and/or volatile. Bottom line here…Do some research and engage with platform vendors that look like an initial fit.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. And the other side, decision-makers felt 80% of the time they were the ones who discovered the vendor.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Any tips for marketers just getting started with martech? What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. But they are also terrible because they create hundreds of little islands of strategy, tactics and data, making it difficult to maintain a consistent view across any organization’s marketing activities. But I can’t really blame the vendors.

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Work Management Marketing Management 85

Customer Experience Matrix

MARCH 29, 2016

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. It lets marketers set up a hierarchy with plans at the top, going down to programs, campaigns, and tactics. Newbrightshiny. Now are you ready to buy?

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

WebMarketCentral

MARCH 24, 2009

Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Tactics slated for cuts by large majorities of respondents included events, radio/TV, email to rented lists, and print ads.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

Read on to learn more about the strategies and tactics that will take your marketing to the next level. At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service. The Challenges of Generating B2B Leads.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

DealSignal

MAY 31, 2023

How to deal with the demand for content No matter what tactics you choose, there’s no way around the need for content. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. This free guide will help!

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

DealSignal

MARCH 28, 2023

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

thePoint

MAY 25, 2018

Find a vendor that has the expertise that relates well to your market and the selling process (e.g., email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). They manage the customizations and execute the tactics. Experience with email. in the cadence to the market.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

JANUARY 19, 2021

No matter what tactics you choose, there’s no way around the need for content. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Free Guide: Questions to Ask B2B Data Vendors. Get the Guide.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Martech Advisor

OCTOBER 7, 2019

An effective marketing automation manager is masterful in ideating marketing strategies and tactics and ensures their flawless execution. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. If not, take proactive steps by pursuing certifications offered by these vendors.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47