KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Eloqua and CMO.com helped coordinate survey information. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

ANNUITAS

FEBRUARY 19, 2015

I had little in common with them on the surface (other than slim budgets), but sometimes their case studies and use cases triggered ideas and thoughts that pertained to some of the issues I was dealing with. Whatever happened to the Eloqua Experience? 4) Plan on presenting what you learned to your team when you return. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. Studies show social media a long way from integrated into the marketing mix. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. [link] #B2B. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

SWZD

SEPTEMBER 11, 2019

Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. They generate a lot of activity on Twitter. Background and Career.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.).

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. There’s a lot to learn there, and I’ve really enjoyed studying that.”. But he also notes the ongoing gap between the two teams: “I mean it’s crazy.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. MarketingSherpa. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Customer-centric Marketing: Adding fun to B2B [Case study]. There isn’t a fair value exchange taking place.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes! 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies. There’s an ease of use there.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MAY 18, 2012

It’s a study from American Express and Echo Research. If your company sucks, Twitter’s not your problem. Eric : Yeah, well, this is actually a pretty cool study. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Twitter Click Here to follow me on Twitter. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

DECEMBER 7, 2011

To study the relative merits of content creation and dissemination, we declared there to be 6 stages on the content marketing continuum (6 stages of opening the kimono in the parlance of the presentation). Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Jay: Yeah, it’s a really good video.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Jay: Yeah, it’s a really good video.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Seen a thought-provoking study that could be a good conversation-starter? What Is Social Selling? Share them. Write a catchy title.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Marketing Insider Group

JULY 26, 2012

He looks at the latest research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals. From Content to Customer by Eloqua & JESS3 from Eloqua. The Content Marketing Manifesto from Rand Fishkin.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study ) is that the messaging and content are highly tuned to the target buyer. You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeanData

DECEMBER 28, 2015

Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is a bedrock principle to a successful ABM strategy. This increases operational efficiency and grows revenue faster.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. One reason that 92% of B2B companies see higher opportunity-to-close rates from ABM accounts (per the SiriusDecisions 2017 State of ABM Study ) is that the messaging and content are highly tuned to the target buyer.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

LeanData

DECEMBER 28, 2015

Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is a bedrock principle to a successful ABM strategy. This increases operational efficiency and grows revenue faster.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is a bedrock principle to a successful ABM strategy. This increases operational efficiency and grows revenue faster.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This is a bedrock principle to a successful ABM strategy. This increases operational efficiency and grows revenue faster.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hinge Marketing

DECEMBER 29, 2015

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. Time equals money, and that is an ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. A close second (67 percent) was organic search.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? In short, avoid the use of the term “case study.”.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40