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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing has been moving at the speed of light in recent years.

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

A lot of people are discussing how email stats are dead. When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. We need to adapt, evolving the actions we take and the stats we track. They are trash.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Make Sure Your Audience Can Find You. Final Thoughts.

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My Day to Make a Difference for Mental Health

Ledger Bennett

I looked at those % stats at the top. Our MK Team is supporting MIND BLMK who’s people are doing really positive things for people like you and me, who are anxious, depressed, lonely, worried about money or whatever their challenge is. So what’s my day? They add up to 153%. Like lockdown it will be easy to start with.

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What’s new in Litmus: webinar recording + Q&A

Litmus

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. It’s constantly pulling data, so it should always be showing the latest stats. If you’re a Litmus customer, then you already have one of our free responsive templates with modules in your Design Library.

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How to Diversify Your Content Strategy for Maximum Success

Convince & Convert

Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. “If you take good at-bats, the stats are going to follow. In other words, it’s business intelligence for the rest of us. ” —@jchernov. ” —@jchernov.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Key industry stats on the benefits of lead nurturing. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. We show how to create a content map and target content to your buyers.