Customer Experience Matrix

JULY 11, 2011

The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Digital B2B Marketing

JANUARY 3, 2013

These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Saying Thank You improves open rates and click rates.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

ANNUITAS

MAY 28, 2015

However, most organizations are not that lucky and the lack of alignment between teams takes its toll in lost opportunities and revenue as seen in the long list of statistics from a post via TypeA Communications. Despite the silos, some organizations are able to meet their sales and marketing goals. Technology is a factor in the great divide.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

NuSpark Consulting

AUGUST 23, 2018

We compare that statistic to Company Z’s investment in content to determine their ROI. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Content Marketing Institute

OCTOBER 22, 2017

For some excellent proof, let these nine statistics do the rest of the talking. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Best of all, it works, as these nine statistics prove beyond a doubt. This approach – oh boy, does it work. They really do speak for themselves.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Anyword

NOVEMBER 7, 2018

Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive sales and garner audience trust. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events. The post Three Strategies for Optimizing Email Monetization appeared first on Keywee.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

SWZD

SEPTEMBER 11, 2019

These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. In an encouraging and somewhat unexpected projection, the Bureau of Labor Statistics projects an 8% growth in employment for writers and authors from 2016-2026. Click To Tweet.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Vidyard

FEBRUARY 19, 2014

Taking a look at some of the metrics, our Eloqua Experience live action video had about 74% of people watch to the end, whereas our Eloqua motion graphics video had only 30% of people watch until the end. Live action isn’t perfect for every video, but it’s interesting what we’ve seen with the data.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

ANNUITAS

JUNE 28, 2012

Add to that the statistic that was brought to light at the SiriusDecisions summit that showed 85% of marketing automation users said they were not getting the full value from their solution. It’s All About Revenue – Eloqua. It’s better for the customer and they will thank you for it. Enable Users. This screams “skills gap”!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

Add to that the statistic that was brought to light at the SiriusDecisions summit that showed 85% of marketing automation users said they were not getting the full value from their solution. It’s All About Revenue – Eloqua. It’s better for the customer and they will thank you for it. Enable Users. This screams “skills gap”!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Vidyard

JANUARY 22, 2015

If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for. Your Campaign Manager This person bridges the gap between video asset and marketing asset, and knows their way around your marketing stack.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.).

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

JANUARY 23, 2018

Consider these statistics ( source ): Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. It takes 10,000 brand mentions at a minimum to get statistically relevant sentiment tracking from a social media monitoring tool. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

DealSignal

APRIL 5, 2018

Mark: [00:00:06] There’s an old quote attributed to Henry Clay that statistics are no substitute for judgment. If they are spending 20, 30, as much as 40 or 50 percent of their time—and there are a bunch of statistics in the market to prove that that’s what happens—managing data? Rob: [00:00:04] Thank you. Nice to be here.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. You can customize your plan with add-ons, like advanced campaign statistics or A/B testing functionality if needed. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies. Eloqua Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. Indeed, a statistic from Corporate Executive Board, and cited here by Microsoft Dynamics CRM’s Seth Patton , suggests 57% of buyer research is completed before a vendor is ever contacted; you can bet this includes referrals as well. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. In It Came from Facebook! Here's some research on how to do that. technologies." Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

EMagine B2B Blog

OCTOBER 6, 2014

Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there. How do you link email software to GA/ Campaigns?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

markempa

AUGUST 4, 2014

If you look at statistics like 60% of adults have smart phones for example, which is changed. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Marketing systems can deploy automated statistical techniques to select messages, issue alerts and send leads to sales.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Check out these 40 other shocking event marketing statistics. Consolidation in the martech space is nothing new.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

SnapApp

APRIL 4, 2018

Making sure that our sales reps are aware of these statistics puts them in the best position to win the sale and that is why it is given such a great deal of attention. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

DECEMBER 22, 2015

The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce. The gold standard in attribution is advanced statistical methods that estimate the true incremental impact of each program on each lead.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Leadspace

JULY 18, 2023

According to lead generation statistics , only about 20% of B2B leads become sales-ready! To find the ready person, we should determine their degree of engagement at the person-level, using your marketing automation platform – Marketo, Eloqua or Pardot for example. You won’t grow your business with low quality leads.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers. Then, around 2010, predictive marketing started to take root.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric: The social media stat of the week for today’s episode is actually not a single statistic. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric: The social media stat of the week for today’s episode is actually not a single statistic. They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114