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AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Hats off: Marketo is well-established there now. Last year, Amy moved to her next hot trend: artificial intelligence.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. Getting and using their feedback is vital to the success of your startup and business. They are going to use your product / solution.

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Introducing The Contenders: Category Creation with Gil Allouche

Metadata

Here’s a preview of our first panel of guests: Mark Organ – Founder of Eloqua, Influitive , and creator of the “Marketing Automation” category Godard Abel – Founder of G2 , BigMachines , and SteelBrick. is a B2B marketing software startup that is defining a new category, and shares its learnings along the way.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Most recently I was head of product management at a MAP startup in Boston. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. I’ve worked with marketers and MarTech tools for most of my career. Here’s why: It’s complex and hard to get right.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.