Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

SnapApp

OCTOBER 28, 2016

This is as true for brand-created content as it is for traditional advertising spots and banners. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. When you create content, are you connecting with your audience on an emotional level?

Eloqua 48

Eloqua Banners Training Creativity 48

Anyword

NOVEMBER 7, 2018

A number of vendors provide email advertising platforms that support this strategy. Not only can the ad server automatically populate ad spots from its ad network inventory, but it can also integrate direct sold with the auto-fill. Renee has presented at several Marketing Sherpa and Eloqua (Oracle), Marketo (Adobe) and Hubspot events.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. They will continuously look at the weak spots of the major tentpole solutions for ways they can disrupt with something better.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Everything Technology Marketing

FEBRUARY 19, 2011

While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

SnapApp

MAY 12, 2015

is pretty spot-on decision-stage content. Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. or “Which pricing package fits my needs?” Conclusion.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The Effective Marketer

FEBRUARY 15, 2010

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

AUGUST 4, 2014

Steve: So I’ll put you on the spot and ask you to grade the industry overall. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. I must say, it’s pretty spot-on. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud). I’ve become somewhat of an email snob—because I have to be.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. I must say, it’s pretty spot-on. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud). I’ve become somewhat of an email snob—because I have to be.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . SnapApp is positioned well for this. Cognitive Marketing / Predictive Analytics. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

Elissa Fink: Well, the buyer needs categories because, man, there’s so many vendors out there, it’s hard to keep track of who does what and why and how do you differ from that guy and this guy and give it to me straight? He founded Eloqua. We need categories, so that we know how to compete. And I think that’s great.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52