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Digital B2B Marketing
JANUARY 3, 2013
Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Look at your spam folder, you will see numerous emails confirming your order, information or comment and you will likely see a few that still use your email username in the subject line in a feeble attempt at personalization.
Capstone Insights
JANUARY 17, 2018
Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. Twitter LinkedIn. What advice would you give him?
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The Effective Marketer
JULY 30, 2012
Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about). Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.
Webbiquity
JANUARY 12, 2011
Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.
Ambal's Amusings
DECEMBER 17, 2009
Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown. "Twitter! I avoided Twitter until May of this year. I wasn’t sure why I needed, or wanted, Twitter in my life – but I joined.
DivvyHQ
AUGUST 7, 2018
They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons.
Digital B2B Marketing
NOVEMBER 7, 2013
Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets?
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