Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. Those with high opt-outs, high spam reports, and low click through rates likely had an overly broad defined target group. What advice would you give him?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

SEPTEMBER 1, 2015

So without further ado: Eloqua. The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam. But there aren’t that many hours in a day, so how do you pick which blogs to follow? Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

The Effective Marketer

JULY 30, 2012

Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about). Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base.

Education 100

Education Marketing Automation Services Work Management Planning 100

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” The blog gets into some useful nitty gritty, including click-tempting articles on how to prevent your marketing emails from being reported as spam.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Televerde

MARCH 7, 2022

I had the opportunity to learn Eloqua and Marketo to support our system integrations, marketing automation efforts, and to provide consulting on best practices to improve how our partners were supporting their internal systems.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

LeanData

DECEMBER 21, 2012

The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. Tons of angry calls from existing clients who just got spammed with duplicate emails. End-of-quarter pressure to hit revenue targets. The first email marketing promotion to prospects, and…. An angrier CEO.

Work Management 40

Work Management Cold Calling Marketing Management Eloqua 40

DivvyHQ

AUGUST 7, 2018

Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons. Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. .’ To grab the attention of your older brother, you need something really newsworthy.&#.

PR 100

PR Tools Tips Blogger 100

Hinge Marketing

AUGUST 15, 2014

You’ll also want to consider the number of complaints from subscribers marking your emails as spam. A high unsubscribe rate may indicate that your audiences aren’t finding your content useful, or they’re feeling harassed. There are a number of marketing automation software solutions available. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Ambal's Amusings

DECEMBER 17, 2009

And yes, SPAM is as much a part of the Twitterverse as it is with our email. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. What a delightful surprise awaited me! But there is so much more!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

I will delete spam, off-topic, or inappropriate comments, but all others are welcome. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. This blog draws on the heritage of my Forrester research. Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Litmus

SEPTEMBER 1, 2021

Once your email is complete and ready to test, use ESP Syncing to instantly begin testing your email across key spam filters to make sure it reaches the inbox and produces the best subscriber experience. Oracle Eloqua. Oracle Eloqua. Oracle Eloqua. Who is this for? Salesforce Marketing Cloud. Adobe Marketo. *

Tools 87

Tools Eloqua Marketo CAN-SPAM 87

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. “The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email.”

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

ANNUITAS

OCTOBER 1, 2015

I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t).

Eloqua 100

Eloqua CAN-SPAM Opt-in Training 100

Digital B2B Marketing

NOVEMBER 7, 2013

Twitter Favorite Spam. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. In some cases I’ve included screenshots of favorites to make some of the implications of favorite spam easier to see. Apparently, then its different. It’s simple.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Perhaps the belief that marketing automation just encourages bad behavior more than it creates lovable marketing , or that it''s simply a more efficient spamming engine, is a telling sign.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

PureB2B

MAY 30, 2022

At worst, your tactics will be seen as what they are—spam—and you will alienate even the prospective clients that might have had a relevant interest in your product or service. You can’t merely start hitting every company you see with emails or direct mailers, trying to land an account.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Litmus

FEBRUARY 17, 2020

If marketing emails were to start hitting spam traps suddenly, transactional emails sent from the same IP address might not make it to subscribers. For example, Oracle Eloqua is used by 9% of large businesses for campaign management across the buyer’s journey. Greater cross-channel capabilities.

Budget Programs 83

Budget Programs Marketing Automation Services Work Management Brand Identity 83

Albacross

JANUARY 17, 2020

The software has also an innovative feature that allows the software to “warm-up” a new email account so the emails don’t get marked as spam. Eloqua It is Oracle’s marketing automation solution, aimed at the enterprise market. Saleflare For CRM I like to keep it basic, so I use Saleflare. Pricing starts at $8/user/month.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

ClearVoice

OCTOBER 28, 2019

If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling. The second time they come back, you ask for their name. The next time you request their phone number… et cetera.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Write a few words to introduce your video, if for no other reason than that an email without text will look like spam. Large files from unknown senders can trigger spam filters. Try Vidyard for free.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. Spam Blocker. Increasingly, companies are blocking emails that they suspect are spam.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. Spam Blocker. Increasingly, companies are blocking emails that they suspect are spam.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Hinge Marketing

DECEMBER 29, 2015

My prospective clients hate spam email and “big brother” websites. Marketing automation is not spam or spying. Tracking behaviors allows you to provide them more relevant content, not spam. Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. But bear in mind that social networks should not be treated like a new platform on which to spam.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Vidyard

SEPTEMBER 14, 2020

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Reduce Your Thumbnail File Size Large files from unknown senders can trigger spam filters.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Don’t spam! Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

Again, it’s very personalized, mentioning activities that you’ve done, both to refresh your memory and also to, frankly, get into a spam folder. Like if you get a message calling you by name, referencing something you just did, you know that’s not a spam email. But still, a lot of companies just don’t do that.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Steve Woods, CTO, Eloqua ( @stevewoods ). Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Single Grain

AUGUST 21, 2014

Email virus detection programs may click on email message links to check for spam automatically, triggering MA actions that may artificially inflate a prospect’s score. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua). Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Are you building trust or are you ending up in the spam folder? This means a sales optimization tool. Here are a few of our favorites: Salesloft (Enterprise). Outreach.io (Enterprise).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSquared

DECEMBER 15, 2014

ii) Don’t use recognized Spam phrases , like Free Free Free, $$$, Percent off, if you want your emails delivered. But if you are sending an email from Outlook by putting everybody in the “To” list, then that is not recommended because then you are kind of spamming them by sending them a bulk emails without any personalization.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. With thousands of hours of experience with Eloqua, Marketo and HubSpot, I’ve built my own list of must-know email marketing best practices.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58