Ledger Bennett

JUNE 25, 2018

Word of mouth is so crucially beneficial to the success of social selling; company reps can adopt an incentive programme to turn the strategy into a competition and measure individual social selling success by direct impact on revenue generated. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. 19, 2010. (6)

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!) One enterprise software vendor talks about making its IT customers into business heroes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Atomic Reach

MARCH 7, 2019

After all, a study by Kapost and Eloqua in 2017 states that content marketing gets three times more leads than paid search advertising. Ironically, 88% of respondents said referrals or word of mouth was the primary way clients were finding out about these digital agencies. Were they using their own content to generate leads?

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91