ViewPoint

AUGUST 30, 2012

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I live in the marketing side, so I talk to these marketers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. At Oracle she heads up social selling evangelism and enablement. She’s Down with OPC. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

KoMarketing Associates

AUGUST 23, 2016

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. The concern is that posting quotes or images from other people or brands (much more acceptable on Twitter and Instagram) will not reinforce your brand and instead reinforce others.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. But the software is scaling up to the task.”.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Ledger Bennett

JUNE 25, 2018

This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. On Twitter, AT&T retweeted positive press about their customer and sent tweets containing questions that were linked to the blog articles they had written. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Webbiquity

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

DECEMBER 1, 2015

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Joe Chernov’s Twitter. ” —@jchernov. InsightSquared.

Top of Funnel 99

Top of Funnel Account Based Marketing Marketing & Strategy ABM 99

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

SWZD

SEPTEMBER 11, 2019

PTC (formerly known as Parametric Technology Corporation) was dominant in computer-aided design (CAD) modeling software in the late 1980s, 90s and 2000s, and product lifecycle management (PLM) software in the late 1990s and 2000s. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Share your thoughts below or with me on Twitter ( @wittlake ).

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. Share in the comments below or with me on Twitter ( @wittlake ). What happens when a company tries to align with something new to them?

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Convince & Convert

JANUARY 7, 2016

highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. Resources: Eloqua. Jeff’s Twitter. People are more likely to look at it, more likely to consume it, more likely to share it. The flip side is that money doesn’t come from publishing.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Follow Michael on Twitter: @mballard5574.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley. I think that these networks each have their own culture.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. We don’t learn in business school how to purchase software, so it’s a bit of a mystery. Honestly, marketing automation is hard to adopt.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

OCTOBER 2, 2013

Jay: Do you believe some sort of content marketing software is becoming required to do this well? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. Why should they be interested in you? For content management , look at something like Compendium.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100