markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Think about it.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. These are the other 75% of the typical marketing budget.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. g) Templates and libraries. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. Think about it.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. First of all, it’s hard to buy –-marketers are for the first time having to buy enterprise-strength software with no guidance or historical training as marketing professionals. Do we need email marketing or something more?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? OK, if you insist, here are some links to benchmarks I found online.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). It’s All About Revenue – Eloqua. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). It’s All About Revenue – Eloqua. In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Jay: Do you believe some sort of content marketing software is becoming required to do this well? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. With that said, I think it is important to remember that buying lead management software and dashboards tools is akin to buying a high performance stock car.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Customer Experience Matrix

DECEMBER 27, 2010

This forces trade-offs first among the major categories and then among factors within each category. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. The key is that the weights must add to 100%.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Golden Spiral

NOVEMBER 8, 2018

Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Is always good to see what’s out there to give you some ideas. So I decided to create one and share with you. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

ClearVoice

JULY 20, 2020

Most people have heard the phrases “jack of all trades” and “master of one.” In regards to your pitch approach, there are two approaches to communicating your freelance skills: pitching to customers that you are a “jack of all trades” or honing in on a specific skill set, or “master of one.”. Network with other teamlancers.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Hubspot

OCTOBER 13, 2014

The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). In a world where most software and hardware is in the cloud, how will resellers earn money? Oracle buying Vitrue and Eloqua for $1.2B.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Trade Show. Software and Hardware. By TJ Raphael. California.

B to B 40

B to B Paid Content Social Media CMS Development 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Consolidation in the martech space is nothing new. Just look at the list of recent acquisitions on MarTech Today.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We have people trading down, and we have people trading up. Click the play button to listen here: Download the audio file: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

thePoint

MAY 25, 2018

In both cases, you are going to end up with a plan that looks somewhat similar (a combination of programmatic offerings, trade media placements, suggestions for nurture, etc.). trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). These firms are either.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Heinz Marketing

FEBRUARY 18, 2019

I got to know him very well back in the Eloqua days. Over time, what you’re really trading on is your reputation in market, not the firm. He was the president of Eloqua, leading through the IPO and the acquisition by Oracle. Every week, we are featuring some of the best and brightest minds in B2B sales and marketing.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

ViewPoint

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. ™ integrates with a multitude of CRMs, including Salesforce.com and Microsoft Dynamics, as well as marketing automation platforms such as Salesforce.com Pardot, Oracle Eloqua, Salesforce.com Marketing Cloud, Adobe Marketo, and HubSpot. Dallas, TX – GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

chiefmartech

JUNE 10, 2016

From there I moved into enterprise software, working for Computer Associates and SmartTime, holding roles in professional services and marketing. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. I agree, more companies are adding marketing automation and marketing software in general to their budgets. You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Referral Rock

OCTOBER 30, 2019

Perhaps, they can multitask, while being a jack of all trades. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Finding software that integrates and plays well with one another is key to an effective marketing stack. Digital Marketing Software Example: Hubspot.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Heinz Marketing

JANUARY 22, 2018

We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. Let’s say someone stops by your booth at a trade show, and for most companies, you might follow up with that lead maybe the next week, or maybe not at all. So you’re right.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. Salesforce : Salesforce is a 2018 G2 Crowd leader for CRM software. ZoHo : PC Magazine named ZoHo editors’ choice for best CRM software of 2018. Social Media Management.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Bambu, a G2 Crowd leader for employee advocacy software, helps marketers raise brand awareness by providing an easy platform for employees to share content through. Calendly As you identify qualified leads at an event or trade show, you can use Calendly to seamlessly schedule sales appointments.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

Act-On Software. It is a public company traded on the London StockExchange and employs 350 people across several global headquarters. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Oracle Eloqua.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121