Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore. We’d love to help.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Heinz Marketing

NOVEMBER 26, 2021

Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Let’s get into it!

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Account Based Marketing ABM Sales Management Budget Programs 111

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

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Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Sample review: “The software, analytics, and support are amazing.

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Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Martech

FEBRUARY 8, 2024

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. “We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Hey kid,” they said. Promotions were earned.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. While building and managing campaigns through these (often complex) platforms can be difficult and time consuming, these tools are also the bedrock of most marketing campaign activity.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Webbiquity

SEPTEMBER 29, 2020

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. Vessenes, ProfitSee.

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Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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Marketing Automation Services Marketing Automation Marketing Management Automation 93

Webbiquity

JANUARY 27, 2011

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Share this on Bebo.

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Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

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Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. We don’t need to tell you who has the upper hand here. What are B2B technographics?

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Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

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Eloqua Resource Management Marketing Automation Services Work Management 120

Litmus

OCTOBER 15, 2018

When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools.

Tools 64

Tools Eloqua Marketo Planning 64

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. What apps/software/tools can’t you live without?

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Eloqua Work Management Marketing Management Product 41

ClearVoice

APRIL 14, 2023

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. What tools do you need to measure your KPIs? To measure KPIs, there are a variety of tools and software available. Here are some KPI tools you may find helpful: Google Analytics.

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Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Why Do You Need a Sales Engagement Platform? It does not exist.”

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Marketing Automation Services Buy Enterprise Management Work Management 130

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. The software integrates with major ecommerce platforms as well as Facebook advertisements. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Metadata

FEBRUARY 24, 2021

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g.

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

PureB2B

MAY 30, 2022

What hardware or software is a company using? Do they have tools in place for marketing automation? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. With the growing importance of technographic targeting, the norms are starting to change.

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Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Metadata

OCTOBER 12, 2020

We expose the challenges and missteps our guests face, and provide intimate tools that listeners can walk away with to achieve success. If nothing else, this podcast looks to demystify the overcrowded term “category creation” and supercharge it with tools, processes, and life lessons. Stay tuned for the next episode.

Marketing Automation Services 75

Marketing Automation Services Eloqua Startups B2B Sales 75

TrustRadius Marketing

JANUARY 8, 2020

We will give you a break down of Hubspot — what this tool is, who it is most appropriate for, and what users have to say about this platform. When buyers explore Hubspot, they most frequently compare it to these 5 tools. Hubspot offers software solutions for sales teams, marketers and service reps. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Direct Mail for Mac (formerly e3 Software). MMS Software. And, it’s your most critical tool and a major budget item. of respondents to Litmus’ State of Email survey. Mailchimp (includes Mandrill ): 11.1%. HubSpot : 5%.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Valasys

JANUARY 25, 2019

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Conversica

OCTOBER 9, 2018

Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Use your marketing automation software to automate messages based on audience behavior. Most importantly, realize that the subject line is a great opportunity to be direct and stand out from your competition. Expected and readable.

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Conversion Rate Email Marketing Marketing Management Marketing AI 59

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. Technographic data can be used to segment your audience based on the technology, tools, and IT infrastructure they use. What tools and technologies are there? They are often happy with the way they work.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. .

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Marketing Automation Services Work Management Marketing Management Marketing AI 59

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

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Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Valasys

JULY 1, 2021

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. Marketing automation tools allow marketers to easily and effectively engage, track, nurture and manage all the leads at every stage of the funnel.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Litmus

NOVEMBER 9, 2020

Like Cristal mentioned, something like automated send time optimization tools can be helpful here, too. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. Most ESPs offer similar features, so take advantage of them if they’re in budget.

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Webinar Metrics Trends Marketing AI Budget Programs 113

ANNUITAS

MAY 5, 2020

What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. They just use them!

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