Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

JUNE 28, 2022

HubSpot now offers a suite of applications: customer relationship management (CRM), customer experience, operations and content management software (CMS), in addition to marketing automation. Our MarTech Replacement Survey found that marketing automation was one of the most frequently changed applications in the martech stack.

Hubspot 72

Hubspot Enterprise Management Marketing Automation Services Eloqua 72

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. MMS Software. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Phone or email surveys.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ClickZ

OCTOBER 22, 2020

The global marketing automation software market was $2.4 Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. Sometimes they provide new opportunities and directions. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey! The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. Marketing can’t be automated.) Google Review Count: 85,400. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. What accounts for the discrepancy between actual data and survey results? This is pretty much what the surveys are telling us.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. One of them, before I started Eloqua in 2000, was as a research scientist. Regarding what motivated me to start Influitive – we’re an advocate marketing software company. I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Leadspace

SEPTEMBER 27, 2017

And they’re in good company; more than 130 major B2B brands are currently reaping the benefits of Leadspace’s B2B Audience Management Platform– including Microsoft, Marketo , RingCentral , Intel and Dell Software.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Forms: Survey forms, validation, and scoring are viable based on answers. How do you decide on a marketing automation software solution?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Customer Experience Matrix

DECEMBER 13, 2011

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. Surveys, like this one from IBM , show many obstacles to successful deployment. Among B2B vendors, Eloqua is the poster child for this approach. The remaining strategies are designed to help those who cannot.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

chiefmartech

APRIL 4, 2017

I recently reviewed the integration capabilities of an online survey platform to an MAP. The integration didn’t support the ability to pass the response data from a completed survey to the MAP, which could provide much more value to marketing. via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). In a recent Marketing Automation Institute – Focus survey, 75% of marketers rated themselves as not effective or only somewhat effective. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). In a recent Marketing Automation Institute – Focus survey, 75% of marketers rated themselves as not effective or only somewhat effective. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Ambal's Amusings

DECEMBER 14, 2011

Part of the answer to how to manage content marketing is the emergence of not only strategy and tactics, but also platforms, tools and software services. Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. One of them, before I started Eloqua in 2000, was as a research scientist. Regarding what motivated me to start Influitive – we’re an advocate marketing software company. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

markempa

JANUARY 23, 2018

Do they use the same software? A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Software and Hardware. By TJ Raphael. 11/27/2012 -15:36 PM.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40