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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing has been moving at the speed of light in recent years.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans. Final Thoughts.

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How to Diversify Your Content Strategy for Maximum Success

Convince & Convert

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. “If you take good at-bats, the stats are going to follow.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Are these two types of software becoming one?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” How about dinner and a movie first, right?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” How about dinner and a movie first, right?