Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. return on ad spend. “We Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. billion business prospects.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. It says what they’re willing to spend money on, their level of technical expertise, and other factors unrelated to the technology itself. Every company’s tech stack says something different.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Let’s the stock market sees it that way: Marketo stock will be much harder to sell than its software.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

ClearVoice

APRIL 14, 2023

Customers taking desired actions A KPI measuring customer decisions typically involve measuring the degree to which they do things that don’t involve spending money. To measure KPIs, there are a variety of tools and software available. Customer relationship management (CRM) software. Marketing automation software.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Metadata

FEBRUARY 28, 2022

The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. What’s the location of the company? That way, you know that your money is being used wisely.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get into the business world and joined Bain & Company as a management consultant; from there, I started Eloqua. I got the idea while I was at Eloqua.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

TrustRadius Marketing

DECEMBER 16, 2019

Yet marketers often have a love-hate relationship with their marketing automation software. Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Also bear in mind that several vendors have recently received large infusions of funding, which they'll spend on sales and marketing to further accelerate growth.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. Our reason? Seller beware—the buyer has done their homework.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. Even worse, it can result in these roles spending all of their time merging and managing technologies instead of doing great marketing. . They just use them!

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ClickZ

AUGUST 20, 2019

We asked the question, how can you use software to drive more of offline relationships?” Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? Using software to facilitate in-person meetings. Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This required spending huge amounts of money on channels and tactics that were impossible to measure. And the buying process needs to be made as easy as possible. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JANUARY 26, 2020

Is it better to spend time following up with would-be customers via phone calls or via emails? Revenue Management Software (RMS) handle many of the complex operations behind revenue management so you can focus on strategies. Is it best to nudge leads with an email marketing campaign or are social promotions more attractive?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. So if you’re working in the industry, don’t circulate that resume just yet.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. But it’s a work in progress that requires awareness of the time you spend and what you spend it on. What apps/software/tools can’t you live without?

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Here are my top takeaways from the spending five days at two events, and quite a bit of time in the air. . But this year, the week of April 24th held a special distinction.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. What can we ascertain from this news? have become a key part of this process for innovative organizations. We’re glad you asked!

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Glean more advice from iQ.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

JANUARY 7, 2016

highlight to tweet) We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable business. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” Resources: Eloqua. Jeff’s Book.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

SnapApp

AUGUST 29, 2014

Many consumers spend a lot of time researching new products and services prior to making a purchase. Endicia is an electronic postage solution which helps businesses save time, money, and resources through more manageable and affordable mailing software solutions. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database.

Pricing 48

Pricing Price Marketing Management Eloqua 48

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 22, 2010

But many smart people are betting a lot of money that it will appear, and will spend more money to make it happen. The existence of C-level buyers for marketing systems is not yet proven, and I remain a bit of a skeptic. The other group closely watching these deals are the remaining marketing automation vendors themselves.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Video: Vidyard is used for all video campaigns, providing an extra level of analytics.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Heinz Marketing

MARCH 15, 2018

I mostly work remotely and spend the significant majority of my day in meetings, and find it easier to use Slack as my primary means of communication. I work a lot, but I try to disconnect for a couple hours each night just to spend with my wife and children before reconnecting later in the evening to catch up on messages that have come in.

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Leadspace

JANUARY 4, 2017

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. We are now spending more time than ever synching disparate analytics systems.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. Jocelyn: Yeah, my pleasure Matt. Jocelyn: Yeah.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

FEBRUARY 26, 2009

You’re also spending way too much time worrying about my blog, although I appreciate the attention. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

markempa

NOVEMBER 29, 2016

The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. I’m able to spend more time on the strategic and human aspects. But they’re going to enable us to be able to spend more time making choices and doing things that build trust.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. My advice—as people are advising me—is if you’re spending for mobile now, spend more. They also said that mobile search spend is rising hugely.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120