Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

TrustRadius Marketing

JANUARY 8, 2020

These top 5 competitors were chosen based on comparison traffic on TrustRadius. Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. Oracle Eloqua. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. Cross platform media performance amalgamated into one clear message – media performance is aggregated into one dashboard so you can access a full picture narrative on paid media at a glance.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Webbiquity

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. How can media relations skills be leveraged in social media?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Furthermore, your social media strategy must work hand in hand with your PR to get the most out of the press coverage. 2. Increase traffic to your site.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Content Marketing Institute

OCTOBER 22, 2017

The advent of the internet and social media has a lot to do with this. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Social media , blogs, and search engines – these places are where you’ll find users who want to get informed. Content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Content Marketing Institute

MARCH 22, 2018

First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook).

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

PureB2B

JUNE 13, 2017

As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. The dynamic nature of the internet has caused a massive shift in media consumption habits. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. Social media integration. Social Media. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

PureB2B

JUNE 13, 2017

You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits. Social Media Marketing Software. Marketing Analytics Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Convince & Convert

OCTOBER 2, 2013

And heck, right now, 32 percent of “Wall Street Journal” website traffic comes from a mobile device (60% from a smartphone and 40% from a tablet device). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Tracking Twitter as a Source of Web Traffic. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Hinge Marketing

NOVEMBER 29, 2013

How to Optimize Your YouTube Video for Maximum Traffic. In this article, find out how to optimize YouTube for search while incorporating it into your firm’s social media strategy. 46 Experts Share Their Top Social Media Management Tools. by Lauren Harper, Eloqua. By Jeff Bullas. CEO Marissa Mayer.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Ledger Bennett

MAY 24, 2018

Firstly, by giving users the ability to fill in a form in-platform, you’re sacrificing traffic to your site. However, if like our clients’, your objectives are orientated around lead generation rather than awareness and traffic, then lead gen forms are still the answer for you when advertising on LinkedIn. But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Orbit Media | Co-founder and CMO. . . Top level traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

EMagine B2B Blog

APRIL 4, 2013

Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. When it comes to social media, B2B marketers are always suspicious as to how to define success. So what determines success? Visitor engagement with your site, quality of that experience, and custom KPIs are what matter.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Industrial Marketing Today

APRIL 2, 2012

Shareable content increases awareness about your company and drives more traffic back to your site or blog. In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Social is about engaging where they are. Social media is human at the core.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

So with a big thanks to Megan Leap for having me on the tweetchat, here is a transcript of the 112 best quotes and tweets from the event… @ MProfsEvents : Q1: Why should marketers integrate content strategy and social media marketing? Social is about engaging where they are. Social media is human at the core.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Content Marketing Institute

SEPTEMBER 20, 2018

The scale of Cisco.com’s traffic (millions of visitors and local language content and offers for 84 countries) makes it nearly impossible to offer truly one-to-one personalization. Eloqua for marketing automation. 3 Models (and Tools) to Understand, Predict, and React to Your Social Media. Cookies from the Cisco website.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

EMagine B2B Blog

OCTOBER 6, 2014

How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? If it is appearing in your referral traffic that means that you are on their seed list. With that said, even though it is not a malicious site it could be skewing your traffic results. That’s a good question.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers.

Social Media 131

Social Media Sales Management Top of Funnel Media 131