The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. A recent study found that 44% of companies using marketing automation have also implemented lead scoring.
The Point
AUGUST 23, 2011
In a recent study, Marketing Sherpa reported that 54 percent of CMOs have either begun or implemented marketing automation , but that still means almost half of all CMOs (and I suspect the actual percentage is much higher) have yet to take the first step. . • Unclear on the difference between lead management and revenue cycle management?
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