LeadSloth

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. This is my new discovery. Recently, they are writing more posts, and some good ones too! Hubspot Internet Marketing Blog. So 11 it is :- ).

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Upcoming Lead Management Events

LeadSloth

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Hubspot Show & Tell.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. And that’s impressive. Learnings From The Conference.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Social Media monitoring : see who writes about your company or your areas of expertise.

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B2B Pay Per Click Advertising

LeadSloth

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content.