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5 Tips For Improving Your Social Media ROI

It's All About Revenue

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Align again!

3 Social Media Marketing Tips For 2014

It's All About Revenue

by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Social advertising is also on the rise with an estimated  $10.24

5 Social Media Truths, and How To Manage Them

It's All About Revenue

by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. But guess what?

How To Build Up Social Media Marketing Like LEGO

It's All About Revenue

by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Check your cost of ignorance.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. But let’s focus on social media for a moment.  Social Media Insider Summit 2013.

5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Eloqua enables this by bringing together an understanding of both the “facts” that we can know about a buyer and their “actions”  The facts, such as their title, role, and industry guide us towards understanding if they are likely buyers of our services at some point in the future. Thank you for your continued support and for being part of the Eloqua community.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way. LaurenEHarper is awesome! The best part?

Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. Facebook is the fun social network. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Social Media and Revenue

Digital Body Language

When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Social media today, in a lot of organizations is like that.

Enterprise Social Media and Personal Branding


That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding.  Oh yeah. Not at all.

5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

22 Photos from Eloqua Experience 2012

It's All About Revenue

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. modernmarketers #change #ee12 @JeffreyHayzlett @ Eloqua Experience North America. EE12 #Eloqua. Brainshark.

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. Blogs, communities and Facebook are hubs for any social media wheel.  by Joe Chernov | Tweet this. Facebook.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


In fact, more than 100 brands  are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. For a growing number of modern marketers, the road to revenue is paved with video marketing. throughout the buying journey.

Who Owns Social Media in the Marketing Team? [CHART]

It's All About Revenue

by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. The survey showed that more than 50% of the companies surveyed are using social media marketing as a channel in their overall marketing mix.

Eloqua Book Review: Likeable Social Media

It's All About Revenue

percent of social media experts are clowns.” The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools. Who knew?  By the way, what makes you pick up a book about social media? Share email. Facebook. LinkedIn.

8 Elements to Successfully Scaling Your Global Social Media Strategy

It's All About Revenue

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. 1.

Social Media Isn’t “Ludicrously Complicated,” Business Is

It's All About Revenue

by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners. ” SOCIAL LUMAscape. What troubles me about this graphic, and the social media populist’s reaction to it, is that the image doesn’t actually  say anything.

How Can We Perfect Social Media?

Savvy B2B Marketing

We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. Read on for Joe's thoughts on what's needed to elevate the effectiveness of social media and interactions (and check out his presentation from the Social Media Insider's Summit). How can we perfect social media?" No perfect person, no perfect social network.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

It's All About Revenue

Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. 1. Thinking Too Big.

The Sales Perspective – An Interview with Jill Rowley of Eloqua


For example, is this a buyer that is researching the question, “Why marketing automation?” or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?”   By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content. You are one of the more social media savvy sales people we know.  How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? Marketing Automation

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

Periodically we review a must-read B2B marketing or social media book on this blog.  Eloqua book of book reviews. View more documents from Eloqua. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Share email. Facebook. LinkedIn.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.

Are Your Prospects “Friending” Other Social Media Networks? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  But is Facebook the only important social medium in the world to a modern marketer?

6 Burning Questions about Social Media for B2B

It's All About Revenue

by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B.  As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. I’ve assembled some of the most frequently asked questions and and used what we’ve learned to address them. Q: In some cases, B2B’s develop their own social platforms.

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Connecting the Dots Between Social Media & Demand Generation

It's All About Revenue

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. She’s also a contributor the Grande Guide to Social Demand Generation. Early Stage: Drive traffic to demand gen content via social media.

Is Pinterest a Good Social Media Marketing Investment?

It's All About Revenue

There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. On other social networks, people might read the headline that is shared, and move to the next. Is Pinterest a Good Social Media Marketing Investment? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Pinterest Pinterest statistics social media marketingBut, is all the hype warranted? Twitter – 140 million.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. Nobody wants to be sold on social platforms.

8 Takeaways From MediaPost’s Social Media Insider Summit

It's All About Revenue

by Erick Mott | Tweet this When social business doors swing open, expectations go up. . During the Social Media Insider Summit 2014 held at the South Seas Island Resort, I was reminded of a simple idea: Come rain or shine, resort staff and facilities must deliver meaningful customer experiences in an environment of change and high expectations.

Who Won an Eloqua Markie Award

It's All About Revenue

And you could feel the anticipation leading up to the event during Eloqua Experience. Social Media Innovation. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew! What a night. There were cheers, screams and “OMG-I-can’t-believe-it”s. McAfee.

Picture Yourself at Eloqua Experience

It's All About Revenue

With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. No So for all those joining us this week at Eloqua Experience , we want to help you share your experience. We’re pumped to see and share your Eloqua Experience!

Memories From Eloqua Experience 2013 (Slideshow)

It's All About Revenue

by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke , there was a ton of excitement captured via social media. Who Took Home a 2013 Markie Award? .

What’s the Marketing Learning Curve For Social Relationship Management? [CHART]

It's All About Revenue

by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management.  dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner. 2.What are the best ways to engage my audience with social media. 3.

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

It's All About Revenue

by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. View more documents from Eloqua. Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Grande Guide to B2B Content Marketing.

2013 Marketing Automation Trends That Will Boost Your Social Media

WindMill Networking

Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? This year was a good time in the budding romance between social media and marketing automation (MA) platforms. Offer social registration for high-value content to improve conversions. Use of social media interactions (e.g.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. SOCIAL MEDIA CISCO : Established a social media listening center.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. Your Turn.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua. Don’t be boring!