Litmus

OCTOBER 24, 2023

In order of popularity among our respondents, the top 15 ESPs are: Salesforce Marketing Cloud 27.02% Mailchimp 19.24% HubSpot 12.63% Constant Contact 9.25% Marketo 8.81% Sendgrid 8.66% Marketing Cloud Account Engagement 8.22% Eloqua 6.9% We’d love to hear from you.

Service 96

Service Peer-to-peer Eloqua Opinions 96

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Heinz Marketing

AUGUST 2, 2018

We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent?

Work Management 40

Work Management Eloqua Marketing Management Product 40

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Martech

JUNE 28, 2022

First, that average customers pay only $11,000 per year demonstrates just how successful this billion dollar company was at penetrating the small-business market. . Why we care. Two things jump out. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Hubspot 76

Hubspot Enterprise Management Eloqua Marketing Automation Services 76

ClickZ

JANUARY 22, 2020

The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. There was some speculation last year that the micro-business vendors were growing the fastest. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

AUGUST 2, 2012

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Communities don’t last if they’re all business. Small talk. This includes sharing hobbies, passion projects, celebrating wins big and small, and much more. .

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

JULY 11, 2011

We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

TrustRadius Marketing

JANUARY 8, 2020

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Customer Experience Matrix

JULY 31, 2015

This puts them among the top 3 leaders in the small business sector. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

PureB2B

MAY 30, 2022

Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. What social demographics are to human populations, firmographics are to businesses. Businesses saw that the lives of consumers were revolving more around technology, and marketing efforts followed.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. What jumps out is the concentration at the top of the chart, in the micro-business sector.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. Firmographic Segmentation for B2B Businesses B2B marketers leverage firmographics like B2C marketers use demographic data. Is your product ideal for small entrepreneurs, growing mid-size firms, or established businesses?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

APRIL 15, 2012

Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Extending marketing automation into display advertising with specific vendors is the first small step. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 31, 2012

We distinguish four segments: micro-business with under $5 million revenue; small business with $5 to $50 million revenue, mid-size business with $50 to $500 million revenue, and large business with over $500 million revenue. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Ledger Bennett

DECEMBER 18, 2019

Growth marketing focuses on a dynamic, experimental and data led approach to marketing tactics where the ultimate goal of any ‘growth marketing’ action is business growth through customer acquisition or retention. Growth is the sum of small, tactical activities that are user focused, experimental and constantly evolving.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Customer Experience Matrix

JUNE 30, 2010

In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

LeadSloth

MAY 25, 2010

There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. There isn’t enough business in this market to support so many vendors. Most Marketing Automation companies are relatively small. It Puts Marketing Automation On The Map.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Varicent

JULY 18, 2017

With FunnelCake’s Growth Calculator, companies can now see how small improvements across the funnel create a larger impact on the ability to hit growth targets.” FunnelCake's Growth Calculator supports our mutual enterprise customers as they grow with real-time insights tailored to their specific business needs."

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Cost per click multiplied by the small percentage of people who fill out your lead form and multiplied again by the small number of people who convert into a customer. You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Heinz Marketing

NOVEMBER 26, 2021

Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Business email. Business Model. Management Level.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

Valasys

JULY 1, 2021

Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Eloqua is also exceptional for those prioritizing tight CRM integrations. The pricing starts at $2,000/month. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Outbound marketing is the old way of doing business. Small businesses with blogs get 126% more lead growth than small businesses without. Businesses publishing 16-plus posts a month get almost 3.5 Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Outbrain

SEPTEMBER 4, 2019

This supports lead generation processes and helps to drive more customers to the business. Also, marketing automation tools come with built-in business intelligence, analytics and reporting functions. Suitable for: All business sizes. Suitable for: Small to medium businesses. Oracle Eloqua . Active Campaign.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 27, 2010

vendor strength , which assesses a vendor’s current and future business position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. In practice, we all know that some small companies are very sophisticated marketers and some big companies are not.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73