Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

ClearVoice

APRIL 14, 2023

Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. To measure KPIs, there are a variety of tools and software available.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

PureB2B

MAY 30, 2022

What hardware or software is a company using? For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. These pieces of software indicate more than just the fact that a company is using marketing automation. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

KoMarketing Associates

AUGUST 23, 2016

Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page. As you can see in the example above, the careers tab also offers the opportunity to cross-promote to other sites (a careers page, social media platforms, etc.). Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

NuSpark Consulting

AUGUST 23, 2018

When we publish an article for Company Z on a third party site, we also negotiate for a link back to their website. First, Google’s algorithms spot the backlinks from third-party websites pointing to Company Z’s site and reckon they must be steering people to some valuable content. We’ll call them Company Z. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. How many unique visitors came to our site today?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Litmus

NOVEMBER 9, 2020

Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. In the B2B space and going beyond life events, we’ve seen programs built around software trials and warranty or certification expirations with 90-,60-,30-day countdowns. Cristal: This will vary largely by industry.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Alexa share represents “percent of global Internet users who visit this site”.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Content Marketing Institute

MARCH 22, 2018

Specifically, it shares iQ content to help drive readers to the owned site. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes. Some serial projects included as many as 10 primary stories.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

NOVEMBER 5, 2009

I won’t try to recap four hours of insights from Adam Needles from Silverpop, Carlos Hidalgo of Annuitas Group and Joe Moloney of Conselltants (no Web site, it seems), as well as Yours Truly. Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. So marketing automation vendors are understandably eager to support it in their systems. Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. I can only say this makes me doubly appreciate the vendors who do provide firm data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. The result of content creation : You have lots of little pathways sprinkled over the internet that lead back to your site.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. What apps/software/tools can’t you live without? This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Technology is my friend.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Indeed, a truly ideal solution would be for vendors to post their answers on their own Web sites. Tags: marketing automation request for proposal system requirements software selection raab guide demand generation.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Or a big cracker brand aligning with back to basics and real food.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Ledger Bennett

MAY 24, 2018

For one global computer software client, we ran a 3-month test, splitting the budget equally between one campaign using sponsored content integrated with lead gen forms, and another campaign using sponsored content directing users to a gated landing page. The benefit to the marketer? So, where’s the evidence? . But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

LeadSloth

AUGUST 11, 2009

Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? Jep: Is there a typical target group that is easier to reach with PPC?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

NOVEMBER 18, 2009

Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. See the Vendor Usability Study on the Raab Guide site for a discussion of these features.) - Mid/Large: these vendors have the features needed to serve large companies and large marketing departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100