LeadSloth

OCTOBER 20, 2010

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Twelve companies were used by at least 1% of respondents.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

ANNUITAS

MAY 13, 2021

They have done some customer journey work and know how to delight their customer through their product or service. This evaluation looked at the four market leading platforms today—Oracle Eloqua, Marketo, Salesforce Pardot and Hubspot—analyzing 112 requirements that are critical for enterprise environments. Ease of use. KEY FINDINGS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) ” Self-Service > Sales Reps (Sometimes). Self-service prevails in low-cost, low complexity buying decisions. Offering self-service options tops the list.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

MAY 27, 2023

Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Check out our weekly blog content service , or schedule a free consultation now to learn more! A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Webbiquity

AUGUST 4, 2020

Webinar features include embedded video; branding; interactive functions (polls, surveys, chat, Q&A); integration with popular CRM and marketing automation tools like HubSpot, Salesforce, Marketo, and Eloqua; and attendee analytics to help identify your most engaged sales prospects. It also offers built-in marketing optimized for search.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Biznology

JANUARY 19, 2018

She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services? Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. He says (in summary): “It’s because their needs outgrow system capabilities.”. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Litmus

AUGUST 14, 2020

Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? Oracle Eloqua. 82% of marketers lose hours a week juggling different technologies according to the HubSpot Global Tools Survey. No more switching back and forth between tools. Did I just hear a collective, “Yes?!”.

Marketing Automation Services 86

Marketing Automation Services Eloqua Marketo Hubspot 86

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. More significant, the company continues to have huge losses – it lost $34.4 million in 2012, or 59% of revenue.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) This service can be bought from many different providers and is available openly on the market to anyone, meaning every one of your competitors can access that same signal. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. SendinBlue offers services such as email marketing , SMS campaign, and transactional emails. SendinBlue.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

The Point

FEBRUARY 18, 2020

Because our firm services more than forty marketing automation clients, we have a first-hand view of the issues and challenges underlying findings like this most recent survey. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Advertising Agencies 147

Litmus

NOVEMBER 12, 2021

Which email service providers integrate with Integrated Insights? The Integrated Insights Report is currently available for Litmus Enterprise customers using Oracle Eloqua, Marketo, and Salesforce Marketing Cloud. Public Proof URLs expire after 30 days. If you need to extend the link, simply create a new public Proof URL.

Webinar Metrics 83

Webinar Metrics Privacy Enterprise Management Eloqua 83

Valasys

JANUARY 25, 2019

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

SendinBlue

AUGUST 24, 2020

It predominantly combines email and SMS marketing services in an effort to build loyal relationships. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Price: Eloqua is geared towards enterprise-level companies and the prices reflect that.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. As per the study, half of the leads are not always ready to buy the product or services. Lead Nurturing. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

Valasys

FEBRUARY 19, 2024

By offering relevant offers and services to client’s interests and purchase behavior, businesses can build trust with their clientele, foster loyalty, and drive repeat purchases. Customer Interaction Personalization CRM systems allow access to comprehensive customer profiles and segmentation capabilities.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. But they only provide one category for B2B Products and Services, plus another for Business Publishing. What Does It All Mean?

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. Who specifically has engaged with your previous marketing efforts?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Everything Technology Marketing

FEBRUARY 26, 2013

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Tomorrow People

MARCH 13, 2018

We don’t want to go on about delivering a “service”. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. A data-driven approach to working together. What we do is much more than that. We'll change the way your entire organisation approaches marketing. Lead nurturing and scoring. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Valasys

JULY 1, 2021

This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. The platform has a great marketplace and offers plenty of integrations with third-party services. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52