Biznology

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The 10 most fascinating people in B2B marketing in 2017

Biznology

She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services? Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation.

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37 reasons that video content is king

Biznology

About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video (Forbes). (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). Online Publishers Association ). videos in a month.

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Marketing automation is not marketing strategy

Biznology

Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' In other words, marketing automation doesn’t work without strategy. Expectations were dashed.