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Quick Wins: Choosing Your Keywords

Ledger Bennett

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. For your website, it’s essential to have keywords in body copy to improve your quality score on AdWords and organic rankings in SERPs. Most websites use keyword targeting as it brings net new users to their website.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. What Does it Do for You?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Best Practices for Twitter Video.