Is “social media campaign” an oxymoron?
Chris Koch
DECEMBER 2, 2011
It segmented its offers to get to the audience it really wanted: After running people through a qualification form, the target high-level executives got a chance to win a free IT storage assessment. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. HDS also did something cool.
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