Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

These emails should be sent using a marketing automation system like Eloqua. Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

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Social Media Success Stories

Anything Goes Marketing

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Great success indeed - Eloqua crew welcome in Atlanta anytime!! Beautiful day!

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5 Marketing Automation Email Tips

Anything Goes Marketing

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I recommend creating a few personalized sections based on the largest and most important segments that are part of your campaigns.