Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Webbiquity

JULY 12, 2016

Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 7) Oracle Eloqua. HubSpot handles inbound holistically. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

MARCH 31, 2011

Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Vidyard

MAY 12, 2015

The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MAY 12, 2015

The integration enables marketers to weave interactive experiences such as assessments, calculators, quizzes, polls, surveys and contests into their video content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115