article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.