The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

DECEMBER 6, 2010

Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

NOVEMBER 5, 2009

Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100