article thumbnail

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Eloqua. Meet Jennifer.

Eloqua 118
article thumbnail

Why Predictive Orchestration Is the Future of ABM

Content4Demand

It’s a glimpse into the future of your audience’s sales cycle and enables earlier interactions with your audience. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Is Marketing Automation Maturity Still Woeful?

The Point

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Reduced sales cycle? Lead to sale conversion rates? Vendors focused on new licenses vs. customer retention. The most successful marketing automation deployments start with questions.

article thumbnail

Integrating Social Leads into the Demand Generation Funnel

The Point

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line. HS) Thanks Daniel!

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals.

article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

article thumbnail

11 of the Best Marketing Automation Platforms

SendinBlue

An activity stream keeps you updated on where each lead is in the sales cycle and a central dashboard stores all customer interactions. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. Both include 500 contacts.