Martech

DECEMBER 12, 2022

Sometimes third party vendors will send you a list. Set validation rules to prevent putting a number into the country field or a letter in the phone field. There are a bunch of different use cases. The thing that will streamline your intake process best as possible is to create an Excel or Google Sheets template for marketers to use.”.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Optimization 99

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing automation gives you a way to automate your marketing activity with far more complex business rules. Are you still struggling with the simplest of rules?

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? The right vendor will ask a lot of questions to ensure a successful migration.

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. But embedding the rules gives a much cleaner, simpler view of the campaign flow.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Industrial Marketing Today

OCTOBER 7, 2010

This has resulted in fewer direct interactions with sales reps from vendors. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. I also found an archived webinar from Eloqua that goes into greater details about lead scoring.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

OCTOBER 10, 2012

It’s no wonder that B2B marketing automation vendors avoided the issue by piggybacking on the Salesforce.com structure: otherwise, the cost and complexity of building a separate database would have severely limited their growth. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

APRIL 21, 2009

My own take is that the main factor is how well the marketers know what they want to do – that is, do they understand their data, know what marketing campaigns they want to set up, have the materials in hand and process flows defined, know what their scoring rules should be, etc.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Capstone Insights

JANUARY 17, 2018

Strict Rule: Have a strict rule that prevents emails from being sent to contacts that have received X emails or Y type of emails in a certain timeframe. Schedule them via an automated workflow that sends them out according to when they achieve the strict rule. a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

ViewPoint

MARCH 6, 2012

She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. David Meerman Scott, author of The New Rules of Marketing & PR. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

AUGUST 25, 2016

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That's no accident.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Post Comment / Discuss This Blog - Info/Rules. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Don’t be boring! For example, gaskets are boring. . •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Customer Experience Matrix

MARCH 29, 2016

Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. Attaching all campaigns to a single journey map simplifies creation of selection rules and provides greater visibility into relationships among campaigns.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

MAY 20, 2009

Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. Summary: basic demand generation features are close to a commodity. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. The main point, at least as I saw it, was that no single vendor dominates everything. Green cells indicate at least one vendor in the group supports an item.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. But let’s say that leaves you with a dozen vendors, and you use some gross criteria to select the top three.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

MARCH 4, 2009

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) The only exceptions were a couple of cases where it seemed most fair to give a vendor half-credit. Since the actual scores for most items were 1 or 0, I simply added up the item scores to get composite scores for each vendor.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

thePoint

MAY 25, 2018

Find a vendor that has the expertise that relates well to your market and the selling process (e.g., email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). manufacturing requires a combination of direct sales, distributors, manufacturer reps) for your industry.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. If not, take proactive steps by pursuing certifications offered by these vendors. Workflows are a set of steps/activities governed by rules to complete a task. Setting Up Workflows. They are either event-based or trigger-based.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). This will still use decision rules to react as events occur.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Vidyard

SEPTEMBER 24, 2019

There’s always an exception to the rule, and Vidyard’s free offering is it. Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Relevant integrations: Marketo, Eloqua, HubSpot, Sitecore, SharePoint, and many ad tech partners. Vidyard Video Hosting.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Customer Experience Matrix

MARCH 16, 2011

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120