Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. 2) an inability to show sufficient ROI from their original investment. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Zoominfo

MAY 9, 2022

Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Metadata

FEBRUARY 24, 2021

ROI in as little as 90 days using Metadata. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. Metadata saw over 100% increase in the number of customers and improved net retention by 3x.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments. San Francisco, CA, Sept.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) With Revenue Radar you can see your best targets and ensure you’re achieving the highest possible close rates and the lowest possible costs to optimize your sales & marketing ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Litmus

AUGUST 31, 2020

Email delivers a consistently high average ROI, but there are ways to make your efforts go even further. Have Eloqua ? You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing.

Email Marketing 97

Email Marketing Eloqua Marketo Paid Search Agency 97

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Easier tracking of ROI.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

ClearVoice

APRIL 14, 2023

It also helps to determine the ROI of your content marketing strategy. Some examples include Marketo, Eloqua, and Pardot. For a SaaS company, this is an effective way of gauging the ROI of its content. Cost per acquisition This metric measures the cost of acquiring a new customer through content marketing efforts.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

The ROI Guy

AUGUST 24, 2018

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. ROI and optimisation. Audience profiling and analysis. On and offline strategies. Customer relationship management (CRM). Channel identification and optimisation. Consultation, strategy, and business transformation. Data and intelligence. Ongoing training.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. A People Database can assist in determining what advocacy content drives pipeline growth turning your advocates’ audience into leads.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. We compare that statistic to Company Z’s investment in content to determine their ROI. Does the content your company churns out help to generate revenues?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Atomic Reach

FEBRUARY 7, 2019

After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising. Jonathan Bentz from Direct Online Marketing says, "Our team's biggest challenge with content marketing is creating content that dependably supports our lead generation efforts".

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Vendors focused on new licenses vs. customer retention. The major software players in the marketing automation space have also seen a lot of changes in the last 5 years.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Smarte

MAY 23, 2022

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Sales and marketing efforts and ROI rates are likely to suffer with “The Great Resignation” if your data is not refreshed and maintained to its highest level.

Validation 52

Validation Eloqua API Deliverability 52

Smarte

MAY 23, 2022

Duplication and Suppression: SMARTe offers native integrations with Salesforce , Marketo , Eloqua, and many other CRM’s/MAP. Sales and marketing efforts and ROI rates are likely to suffer with “The Great Resignation” if your data is not refreshed and maintained to its highest level.

Validation 52

Validation Eloqua API Deliverability 52

Valasys

JULY 1, 2021

5) Analyze & Optimize Your Campaign ROI With Marketing Automation. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI. Eloqua helps customers get the most out of its products by teaching and instructing them constantly. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SmartBug Media

JANUARY 13, 2020

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Can the platform measure success?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Directive Agency

APRIL 21, 2023

Bid for the right rankings to get the best ROI. However, oftentimes it isn’t worth the money; at least from a measurable ROI standpoint. Once you do, it’s imperative that you optimize and manage your spend for the best ROI. There’s a premium to rank 1st in a directory auction. Everyone wants to be the first.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

KoMarketing Associates

APRIL 11, 2013

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” In coordination with Eloqua’s Grand Guide to Lead Scoring , these resources are must have lead scoring references for B2B marketers. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. And demonstrating ROI came in 4 th. Demonstrating ROI. How do I prove ROI? What’s your biggest challenge as a B2B marketer? Converting leads into customers came in 2nd.

B2B 120

B2B Landing Pages Leads Lead 120

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

The ROI Guy

AUGUST 27, 2018

This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. This involves attribution, marketing budget ROI, pipeline performance, and using historical data to inform decisions for future efforts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Tags: marketing system ROI marketing automation businses case software selection demand generation. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., This is also a way to start utilizing more advanced marketing functions as a pilot to determine the ROI – giving you better insight on what services you do want to enable in-house with technology. That may be an email service (e.g., Underutilization of technology.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52