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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua.