CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Get Customers.
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